Websites are an integral part of many businesses these days, but it’s easy to see how some websites fall short. For example, if I’m looking for a new pair of glasses and go online to find them, do I want to scroll through 10 different options just to find something that might apply to me? Or do I want the site to be easy-to-use and have everything laid out in such a way that makes sense? If so, what does that mean for your website? What does it take for a website to be effective?

What is user experience?

User experience (abbreviated as UX) is about how the user feels when they interact with the site. It’s about how easy it is for them to navigate through, find what they are looking for, and continue using your website.

Create your site based on what makes sense to you, and not just because it looks good

A good user experience is the most important thing you can do for your website. This means that it needs to be easy to navigate, easy to read, and easy to understand. For example, keep things simple by sticking with one colour scheme throughout the entire site (maybe even just black text on white background). This makes navigation easier because visitors know where they’re going when they look at each page; plus it helps them focus more on what’s being said instead of what design elements are being used.

Keep things working properly

Good user experience is about more than just how a website looks. It’s also about how it feels to use, so avoid dead ends, pop-ups that cover the entire screen and bad navigation that forces you to back up pages to get where you want to be.

When things are working well, it feels like you’re in control of the experience and your work is getting done with ease. When things aren’t working well, it feels like an obstacle course every time you want to do something simple and straightforward.

In fact, one of the easiest ways for customers to tell whether they have a good web designer or not is by whether they can easily find what they need on their site or not! If they can’t find what they need through navigation menus or search engines quickly then chances are that customers will leave without buying anything at all (or only buy after searching elsewhere).

Websites should be designed so the information flows in a clear way

Your website is your online storefront, and it should act as a reflection of your brand. If you’re selling something, for example, you want to make sure customers can easily find what they’re looking for with minimal time spent on navigating the site. Make sure the information flows in a clear way—giving customers what they want as quickly as possible while also educating them on your brand.

The design of a website should be simple and easy to navigate so users aren’t overwhelmed or confused by its layout or navigation system. You should use icons and images to help customers understand your message rather than relying solely on words (for example, if you sell sunglasses that have polarised lenses make sure the customer knows this by using icons instead of just text).